Daniel Ballinger’s FishOfPrey com: Dreamforce 2016 Round-up Summary

At Dreamforce 2006, more than 5,000 members of the Salesforce community gathered to hear about the latest innovations at Salesforce.com. What they would release this year and in the following years, would change the way that developers see Salesforce forever. In 2005 Salesforce developed a service that would change business software forever.

At the conference, Shannon Duffy, SVP of Marketing for Salesforce Pardot, told Demand Gen Report that more announcements will surface later this week around AI and the Salesforce Marketing Cloud. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups. In July 2021, Salesforce Japan faced a discrimination lawsuit from a former employee, according to Japanese legal media, at a time when the firm has been publicly challenged about its commitment to equality. The ex-employee, who has Autism Spectrum Disorder and ADHD, claimed she was discriminated against because of her disability and terminated in the firm’s Japan web marketing team. The suit alleged that the anonymous woman, as an employee at Salesforce Japan from 2018 to 2020, faced hate speech, microaggressions and rejection of reasonable accommodation from the manager.

salesforce conference 2016

In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 companies, including CloudCraze (e-commerce), Figure Eight , Forter , and FinancialForce . In 2019, SVF’s five largest investments—Domo (data-visualization software), SurveyMonkey , Twilio (cloud-communication), Dropbox , and DocuSign (secure e-signature company)—accounted for nearly half of its portfolio. In 2021, Salesforce announced that its investments had resulted in $2.17 billion annual gain.

Salesforce joins the AI frenzy – No conference in 2016 without AI, so Salesforce made no difference, Einstein leaked weeks before Dreamforce. The main message is that Einstein works out of the box, no data scientist required, and of course works on all Salesforce data. But the examples were almost all based on scoring and recommendations, capabilities that Salesforce had already, or just acquired and are really the conservative bottom of AI.

As the millennium came around, Salesforce was armed with a great product, a great team, and a new office at One Market Street. Salesforce stood for something very different, and compared to the behemoth of other industry giants, Salesforce represented a tiny fish in a huge pond – they had to stand out. We review the top community industry news, trends, jobs and resources every week, so you’re always in the https://cryptonews.wiki/ know. Bring your challenges to this interactive workshop in which online community pioneer Shira Levine will lead you through the realities of putting your strategic vision into action. You’ll learn how to build on your existing successes, nail internal diplomacy, and get organizational support. Along the way, you’ll receive tons of best practices and examples from thriving communities, large & small.


Expect them to be more prominently featured throughout Dreamforce. With all the new acquisitions, Salesforce has been able to add a lot of young leaders too. But don’t expect any Microsoft action at this year’s Dreamforce. The big surprise last year was Microsoft CEO Satya Nadella’s keynote, which was seen as another sign of the growing bromance What is IT Help Desk Job Description Certifications and Salary between Salesforce and Microsoft, two companies with a history of animosity. Also, Demandware, which cost $2.8 billion, will make its debut as Salesforce’s newest product called Commerce Cloud. Expect to hear a lot more about Einstein and how AI will transform not just Salesforce, but the entire enterprise-software space as well.

  • Parker Harris developed a technology called Visualforce that allowed users to create any user interface they wanted – they could build forms, buttons, links, and embed anything they liked.
  • She said the social platform was able to use AI to prioritize its database and find the companies that were the best fit for its paid, enterprise solution.
  • I hope Tony does a great job and sets a standard for other companies to follow.
  • Previously Director of Community at Canonical, GitHub, XPRIZE, and OpenAdvantage, Jono has also advised and consulted for a huge number of companies including Deutsche Bank, Intel, Mozilla, and Sony.

I don’t have statistics, but if you’ve ever been to a typical tech conference you know that the men typically outnumber the women by quite a bit. It’s a generous community as well, as millions of dollars are raised during the conference for various causes—including the organization RED, which is committed to ending AIDS in this generation. Hope you’re ready for insights, inspiration, and, of course, fun.

In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million. In 2006, Salesforce launched IdeaExchange, a platform that allows customers to connect with company product managers. Benioff indicated in September that they were never really given a chance to bid, although given that price, it would seem way out of Salesforce’s range. Not to be left out, Benioff saw another opportunity to grab a data-rich social tool when Twitter appeared to be available in September. Immediately the rumors began to fly, and as the story leaked, Salesforce shareholders were mystified by Benioff’s interest in Twitter, not seeing the value in that data that seemed so tantalizing to Salesforce. Salesforce has always prided itself staying on the cutting edge by trying to find ways to incorporate the latest technologies into its platform.

Salesforce DX

Another really interesting talk about providing a mechanism to raise and consume events. It would be accessible in Apex for event publishing and in Triggers for consuming events. (__e suffix.) They could be described via the Metadata, but won’t support queries or updates. Last but not least, who can forget the Slack acquisition.

This is just incredible compared to the first Dreamforce where over 1,000 attendees could fit inside a single hotel in downtown San Francisco. Parker Harris developed a technology called Visualforce that allowed users to create any user interface they wanted – they could build forms, buttons, links, and embed anything they liked. This paved the way for the logical extension of the Salesforce SaaS platform, Platform-as-a-Service.


If I’m a marketer, what I want is the insights and tips surfaced for me.” Duffy said it has been difficult to get that type of information in the past without a business intelligence tool. It wouldn’t be a Salesforce conference without some pageantry by people in plush, cartoony costumes as if they worked at Disneyland. The cloud software company’s long-time mascot SaaSy was joined this Six Rules of Thumb for Scaling Software Architectures by Ian Gorton year by some new friends, like a plush, lovable Albert Einstein and a giant Bear named Codey. These goofy creatures frolicked and danced to tunes like Somewhere Over The Rainbow, performed during the lead-up to the keynote by a smooth-jazz band with a hint of Hawaiian music. In August 2021, during the COVID-19 pandemic, Salesforce launched a streaming service titled Salesforce+.

  • Salesforce says 27 bands will perform in Dreamforce park throughout the event.
  • Salesforce DX can mostly be thought of as a catch all name for a number of changes coming for developers .
  • Cody the Bear is the mascot for the company’s new Trailhead Zone at the conference, where attendees can learn how to use Salesforce’s apps.
  • Salesforce’s track record with acquisitions has been great, and I have no doubt that Salesforce will do the same with Slack.
  • And seriously, at what other technology conference would a keynote be promoted by a parade of park rangers dancing with a giant raccoon?
  • This was my third year attending Salesforce’s annual Dreamforce conference in San Francisco.

Artificial intelligence and machine learning are by far the biggest innovations — and topics of discussion — for marketers at Salesforce’s Dreamforce 2016 Conference in San Francisco this week. Cody the Bear is the mascot for the company’s new Trailhead Zone at the conference, where attendees can learn how to use Salesforce’s apps. In March 2019, Salesforce faced a lawsuit by 50 anonymous women claiming to be victims and survivors of sex trafficking, abuse, and rape.

14/16 Girly Geek of the Week

The thing is, Salesforce is bursting through these revenue milestones as a SaaS vendor, proving that SaaS vendors can be highly successful organizations. It all starts with being a focused company, and few could argue that Salesforce doesn’t execute. In November, the company delivered a strong Q3 2017, after showing some signs of weakness in Q2. Come along, we’re taking customer success on the road and around the globe.

The other cool thing about the World Tour is just meeting up with people in the community. If you follow me on Twitter or on LinkedIn, you know that the couple of weeks leading up to the 2016 Boston Salesforce World Tour, I was heavily promoting the Boston World Tour and the presentations in the Admin Theater. We had the opportunity to attend the Dreamforce 2016, held in San Francisco, from October 4th till 7th 2016. As usual, it was a massive affair, Salesforce claims over 160k attendees.

Our mission here at CMX is to help community professionals thrive. One of the major ways we do that is by bringing together the industry for CMX Summit, the premier conference for community professionals looking to further their craft. I chose to focus on polished pant looks for guest speakers and attendees that fit Dreamforce’s adventure theme. My advice is to choose whatever style best conveys your personality, so if you enjoy wearing dresses, skirts or jumpsuits rather than jeans or trouser pants, go for it. Dreamforce 2016 will invite 170,000 attendees to an experiential, outdoorsy theme conference, October 4-7, in San Francisco, CA.

Dreamforce is about the future, and like many, I leave the conference confident that the future is going to be very interesting indeed. See the highlights from Dreamforce, and pick from 200+ on-demand episodes tailored for you by role, topic and industry. We’re working tirelessly to leverage our resources, relationships, and products to help all of us navigate this crisis. Salesforce CEO Marc Benioff is a huge fan of meditation and “mindfulness.” It’s why he put a meditation room on every floor of its new office building. And there’ll be plenty of events around mindfulness and giving back to the community. Both have taken on important roles at the company, with Taylor leading Quip’s expansion within Salesforce and Socher named the company’s chief scientist.

TCS co-presented with Thomson Reuters on how they addressed process standardization, implemented Salesforce platform seamlessly, managed organizational change across business units around the world, and became more responsive. Dreamforce, which is Salesforce.com’s massive gathering of cloud and SaaS professionals, is set for October 4-7 in San Francisco. As of September 2016, full conference passes were already sold out. At Dreamforce, you will get a close look at the latest product updates, have hands-on experiences with new technologies, and get tips and tricks directly from the experts to turbocharge your current skill set.

This mirrored Benioff’s remarks in Salesforce’s earnings call, where he stated he looked at “this quarter very much as kind of a milestone”. On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion, its largest acquisition to date. Not everything went Salesforce’s way in 2016, and its attempts to buy a social property proved to be a glaring failure.

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